By using the IARC system the Google Play Store will soon be displaying the familiar and trusted content rating icons from PEGI for users in the UK and across Europe on all games and apps.
Over the past few years the VSC, on behalf of PEGI, has been heavily involved in the development of a global rating system for apps in collaboration with the other major rating authorities around the globe; together forming The International Age Rating Coalition (IARC).
IARC is an unprecedented effort that revolutionises the process by which digitally delivered games and apps receive their age and content classifications. Established in late 2013, the IARC system represents the first time international ratings organisations have joined forces to agree on a unified process that simultaneously generates ratings for multiple territories while preserving each of their distinct cultural norms. This means consumers in the UK will be able to make more informed decisions by using the recognisable PEGI ratings before downloading an app.
The system assigns age ratings, content descriptors and interactive elements for digitally-delivered games and apps. Developers can only access the system and use IARC ratings on digital storefronts that have licensed and integrated the system into their on-boarding process. There is no cost for developers to use the system, which features a single online submission form that once completed immediately assigns different ratings for various territories around the world.
Those IARC-certified ratings are then ingested by the storefront and mapped to their respective regions. IARC and its participating rating authorities are responsible for monitoring and ensuring the accuracy of ratings assigned by the system. The fundamental goal is to enable digital consumers, especially parents, to have broad access to established, credible and locally-relevant ratings for interactive entertainment products, regardless of the device on which they consume them.